FINTECH · ONBOARDING · 2024
Onboarding rebuilt for ten-language reach.
A new account-opening flow that translated across locales without losing voice.
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Results
+18%
Activation rate
10
Locales launched
−22%
Drop-off at KYC
The brief
Account opening, rebuilt for a product shipping in ten languages at once. Localisation became a design constraint from day one, not a translation pass at the end.
Approach
- 01Audit of existing flow across five priority locales
- 02Copy-in-the-design workshops with in-house writers
- 03Componentised onboarding kit with locale-aware layouts
- 04Live-market A/B rollout with the growth team
Our role
- UX research
- Product design
- Localisation engineering
- Growth experimentation
Tags
UXLocalizationGrowth