A strategic compass, in two weeks.
A short, intense engagement to help founders and product leaders articulate where they're going — and the smallest set of bets that get them there.
Teams rarely lack ideas; they lack alignment on which idea matters most this quarter. Setting Course is for the leadership team that needs a shared map before the next planning cycle — not a hundred-page deck that collects dust.
Listen
Structured interviews with leadership, product, engineering and three representative customers. We synthesise into a pattern library of tensions.
Frame
We co-design the strategic frame: the outcome you're betting on, the user you're betting on, and the three moves that would make it real.
Pressure-test
Lightweight prototyping or data analysis to kill the weakest bet before you commit a quarter to it.
Commit
A one-page strategic brief signed off by leadership — ready to plug into OKRs, roadmaps, and hiring plans.
- One-page strategic brief agreed by leadership
- Three prioritised bets with decision criteria
- Risk map of the weakest assumptions
- You're between pivots and the team is tired of debate
- You need a frame that survives contact with a roadmap
- You want an outside perspective that actually gets the product