CONSUMER SOFTWARE · PRODUCT · 2025

Browser UI for a post-tab future.

A rethink of the browser chrome around tasks, not tabs — shipped to the stable channel.

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Results

12M

Users reached

+0.9

App-store rating

200+

Languages

The brief

A rethink of browser chrome centered on tasks rather than tabs. Goal: reduce cognitive load for users juggling 30+ open pages, without breaking the habits of tab-power-users.

Approach

01Diary studies with 40 users across four markets
02Concept prototypes explored in unmoderated validation
03Task-based navigation model with a graceful fallback to tabs
04Phased canary rollout through the beta channel

Our role

Research
Product design
Design systems
Engineering partnership