HEALTHCARE · BEHAVIOR DESIGN · 2024
Behavioral change, clinically measured.
A patient-adherence tool that reframed daily medication as a ritual, not a reminder.
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Results
+40
NPS lift
56
Post-study NPS
>10K
Lives reached yearly
The brief
A patient-adherence platform for a chronic-condition franchise. The ask: shift daily medication from compliance burden to lived ritual, measured in behaviour — not just opens.
Approach
- 0130-day on-site research sprint with patients and clinicians
- 02Behavioural design workshop to map adherence friction
- 03Co-designed prototype across 3 clinical sites
- 04Mixed-methods validation study (quant + qual)
- 05Design system handoff for internal product teams
Our role
- Field research
- Behavioural design
- Design sprint facilitation
- UX + visual design
- Design system
Tags
ResearchUXProduct
Under NDA
Parts of this work are covered by a confidentiality agreement. We can walk through the full solution on a call — just ask.