MARKETPLACE · RETENTION · 2023
Quiet retention inside a loud app.
A post-purchase surface rebuilt around habit, not acquisition. Less push, more pull.
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Results
+$200M
ARR attributed
32M
Monthly users
+18pp
Week-4 retention
The brief
Post-order became post-purchase: a retention surface rebuilt around habit loops instead of notifications. The work shifted the product team's definition of success from acquisition KPIs to lifecycle health.
Approach
- 01Funnel audit across 10 markets
- 02Retention-first information architecture
- 03Post-purchase habit-loop design
- 04Phased rollout with an A/B framework
Our role
- UX research
- Product design
- Engineering support
- Growth instrumentation
Tags
UXEngineeringGrowth