DTC · COMMERCE · 2024
A direct-to-consumer story, told in 3D.
A storefront that traded flat tiles for product storytelling — and doubled conversion.
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Results
×2.1
Conversion
3
Investment rounds closed
+40
NPS
The brief
A storefront built around product storytelling, not grid tiles. 3D product viewers, cinematic product pages, and a checkout shortened to a single decision per step.
Approach
- 01Brand + commerce alignment workshop with founders
- 02Art-directed 3D pipeline for product viewers
- 03Component system for narrative product pages
- 04Checkout rewrite with Shopify headless
Our role
- Brand identity
- Commerce UX
- 3D art direction
- Front-end engineering
Tags
BrandCommerce3D