STEP 07 · SEVEN STEPS
Measure what matters, cut what doesn't
20 April 202610 min read
Every measurement is a belief. Here's how to choose the handful worth watching — and how to remove the rest.
A team that measures everything measures nothing. Each dashboard is a claim that the number matters; if the team doesn't act on it, the claim is false and the dashboard is debt. The seventh step is the quiet discipline of cutting.
Two questions for every metric
- If this number dropped 30% on Monday, what would we do by Friday?
- If the answer is "nothing specific," why is the number on a dashboard?
Most teams keep a handful of metrics where the answer to both questions is clear. The rest get archived. The product gets faster to navigate the moment the dashboards do.
"Every decision is a cut. The product is what's left after you remove what didn't carry weight."